Dual coding advertisement

I saw an advertisement today for Chevron, and it showed how they are using geothermal energy, energy created by the earth's interior, to power 7 million homes across the United States. This energy source is located almost 30,000 feet below the earth's crust, and it is a a new breakthrough in finding new energy for the world's increasing demand of power and energy.

What I particularly found intriguing is that an oil company is finding other ways to produce energy. Chevron is very wise for doing so because eventually it will not be economically feasible to dig the oil supply out of the earth. Thus, we need to find other ample energy sources. Although seven million homes may not seem like a dramatic increase in power, it is a start. With the human population likely to reach 10 billion in the near future, this increase puts a heavy burden on the energy supply. Geothermal energy may provide the necessary energy needed to sustain the required demand.

I also found the slogan used in the advertisement very powerful even though it is only two words, "human energy." It is an excellent choice because it depicts that humans are the ones necessary to figure out new energy sources. Nonrenewable resources such as coal and oil will only be be available for use for a limited amount of time; humans must find ways, either through technological advances or new discoveries, to provide the world with ample energy. Chevron believes it is a part of this change in focus to find new energy sources.

This commercial lets the audience know that not only is Chevron providing energy via oil and gas, but it is finding new ways to create energy for the world. This is an excellent way to mend the gap between environmentalists and Chevron because it provides a start to discovering a solution for the energy crisis we may face in the future.